It may not feel like this is a small amount of cold. But then you remember that last year the Great Cold seasonal node was blessed with a -60 F windchill last year. It was cold enough that even we Minnesotans decided that we could stay home. My grocery store closed. It was very strange.
Compared to that, the cold at the beginning of the year seems small indeed. The Small Cold seasonal node lasts from January 5th to January 19th.